Birch Event Design

01 — Project Details

If it's not play, it's not working.

Birch became the Internet’s favorite floral designer almost overnight. Now it needed a website worthy of its reputation.

Agency: TPD Design House

Scope: Web Content Strategy, Web Copy, Collateral Copy

Putting ALL IN online

The team at Birch rides by the mantra of being ALL IN, all the time. A new website was a chance to show off what ALL IN really means — and share the story of how Birch came to be.

Though the brand had already garnered a following on Instagram, a streamlined web presence had to mingle Birch’s playful, coquettish personality with the right amount of polish and professionalism.

02 — Content & Tone of Voice

Birch’s social content is candid and personal; it puts you in the middle of every behind-the-scenes secret.

For the Birch web experience, I wanted to capture that same energy while making it clear to potential clients that Birch knows what it's doing.

I balanced information-heavy pages with an engaging, confident tone to strike a perfect balance.

Take a look at the complete Birch site here.