Cartolina
01 — Project Details
The launch of a nostalgic womenswear brand.
After a year of pandemic-induced isolation, Cartolina’s debut was all sunshine, pasta, and possibility.
Agency: TPD Design House
Scope: Brand Messaging, Voice Guidelines, Web Copy, Product Copy, Social Media Launch, Tagline
The memory you wear.
Inspired by Cartolina’s coastal roots and love for vintage treasures, we created a brand identity that draws on nostalgia, delicate details, and the joys of travel.
Welcome to the chicest wardrobe for getting lost in the moment.
Cartolina first launched in a brick-and-mortar Nantucket boutique before unveiling a sophisticated online shopping experience.
Cohesive printed collateral and digital assets were key to creating an immersive experience.
I created a brand story and tone of voice that fostered a wistful, romantic company persona.
From clothing tags to product descriptions to vibey Instagram captions, the brand's message translated across every medium.
02 — Brand Messaging
Story.
For those who love to wander, to be lost in a moment, to dress in the relics of your life's adventures… Cartolina is your next stop. Inspired by the winding ocean coast and the delicacy of vintage treasures, we offer garments rich in femininity and made for roaming into modern life.
Mission.
We exist to be your memento, your keepsake, the memory you wear.
Our mission is to offer easy style and effortless grace that makes you feel light, exuberant, and at ease. We use heritage fabrics and playful patterns that transport you from one shoreline to another, from daytime meandering to moonlit dining.
Values.
Independence. We value time unplugged and the freedom of impulse.
Exploration. We're all about spontaneity and reveling in the uncharted.
Femininity. We find strength in femininity and feel most powerful in dresses.
