The Opt-In
01 — Project Details
Listen. Connect. Do Better.
Giving a name to a podcast-turned-movement.
Agency: TPD Design House
Scope: Naming, Brand Messaging, Voice Guidelines
The Opt-In is a podcast founded by Aurora Archer and Kelly Croce Sorg, two women who sought a platform to talk race, inequity, and other topics some may opt out of discussing.
The pair had big plans, but a bigger hitch: they couldn’t settle on a name.
Inspired by the podcast’s mission, I developed the name The Opt-In, describing the idea of “opting in” to confront difficult topics.
02 — Brand Story
For many women, dialogue around today’s most complicated topics is seen as a choice — not a lived reality. Aurora and Kelly are two socially, generationally, and ethnically divergent besties who seek truth through open and, at times, uneasy conversations.
The Opt-In showcases an honest and messy friendship in the hopes of bridging the gap, popping our respective bubbles, and joining the conversation — even when it gets uncomfortable.
